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PathStories - New Interactive Video Marketing Service

As Founder / Lead Designer / Video and Marketing Designer

Have you ever wanted to change the ending of the movie you watched? Or would you make different choices as a protagonist of the story?

Until now the watcher of Your Videos has been a passive bystander.

As a founder of gamified marketing company Choosera Ltd., I am proud to introduce its new interactive video marketing service PathStories®. 


In the interactive videos by PathStories, the watcher can interact with the videos by their choices, which changes the storyline and scenes shown for the watcher. As the watcher of the interactive video can choose in which way the story of the video will continue, the storypaths can alter significantly between different watchers, based on their own interests.

Besides, the watcher can make purchases, subscribe to email lists and utilize many other unique features inside the interactive video, which are not possible with “traditional” linear video content. From interactive ads to interactive job interviews, the usage possibilities of interactive videos are almost limitless!

In addition to interactive videos, PathStories provides interactive 360 tours, which are perfect for demonstrating your business, such as real estate, marine, restaurant or hotel services, so your upcoming your future customers can check you out before coming in?

As a special feature, info spots and actions spots can be added to your virtual 360 tour, giving additional information about your business and supporting the actions of your customer!

This means that you can utilize online reservations, forms, pictures, videos or even direct links to external purchase pages inside the 360 tour environment, created by PathStories.

Watch the video for more information and try interactive videos and 360 tours on !

Drop a message for more details, and join the interactive future of video marketing!

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Choosera Mobile

As Main Designer / UX and UI Designer / Web Designer

Join the new era of Interactive Video Stories!

With the upcoming Choosera Android and iOS application, you can now change the storyline by your choices in various interactive video stories, created by the user community.​​

How about Creating an Interactive Video Story by Yourself? Creating and sharing interactive video stories with your mobile has never been easier, thanks to the fast and easy in-app story creation tool!

With a functional prototype version I have created, the Choosera application is currently in development and will be launched in the near future. Familiarize to design phases of the application, watch the promo vid and read more on !

Presentation Virtualizer

“Virtual reality learning service for practicing presentations in front of a virtually presented audience”

As UX Designer / Game Designer

I was working as a main designer and UX designer in a Presentation Virtualizer software project with our team. The prototype for Presentation Virtualizer was created with Unity for HTC Vive and utilizing Leap Motion.

With the Presentation Virtualizer service, the users can upload their presentations to the system, and practice their presentation skills in virtual reality environment through gaze, gesture and audio inputs.

The service includes a virtual tutor giving user advice about user`s eye contact, remaining time and pace of speech. The service can be used in educational purposes together with a teacher or a presentation trainer, who can control the reactions of a tutor by using keyboard commands, helping the user to focus on specific areas when having a presentation.

The service is effective tool to reduce stress towards presentations, as the user can practice presentations at her/his own pace and relax before presentations in calming virtual environments.

My responsibilities with the project were ideation of the product, designing features, UI and interactions for the prototype, creating user personas and user scenarios for the service and conducting competitor analysis. Furthermore, I conducted user tests and created test tasks for the participants to iterate the design of the system.


"A psychological story-based 2D-platformer placed in a distant universe, where you meet the memories of your past. "

As Game Designer and Narrative Designer

The game was created with Defold software during month on Game Project Course of University of Tampere, in a multidisciplinary design team.


The process included designing the idea and the concept, game design, design documentation, iterative user testing and pitching the game concept for the audience.


My responsibilities with the project were game design, storytelling, level design and conducting iterative playtesting for the game. In addition, I created a brief design report for supporting the future design process of the game and presenting the concept for possible stakeholders.


Friendly Zombie

"Due to experiment that went horribly wrong, you wake up as a misunderstood friendly zombie. Survive the brutal humans in a post-apocalyptic world in this top-down survival-puzzle experience combined with exploration and stealth elements."

As Game Designer and Narrative Designer

The game was created with Unity as a part of the ITIA9 Game Project coursework. The process included ideation and designing of the game, organizing iterative playtesting and pitching the game for the audiences.


My responsibilities with the project were lead narrative and game design, organizing iterative playtesting and creating collectable background-story newspapers for the game.  


"Become the next music sensation in Fame - A music trivia board game with a twist!"

As Game Designer

The game was created as a part of ITIA9 Game Project coursework. The process included ideation and designing of the game, iterative user testing and presentations of the concept.


I did the game concept design, rule sheet, trivia cards and character tokens for the game. In addition, I conducted iterative user testing for the game.

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